Increasing online sales is the ultimate objective of innumerable businesses, small or large alike. Whether you have a mid-sized retail business or work for an e-commerce behemoth, augmenting sales via the online channel looks relatively easy than it actually is. Luckily, there are assortments of ways to increase online sales, many of which you might be using as we speak. Some of these ways are tied to specific strategies you can use, whereas others are more widely used. Read on to discover 7 sale-booster tips you can leverage to increase online sales.
Keep Your Sales Copy Authentic
This might seem sadly apparent, but it’s surprising how many businesses check there can’t cash. Being honest with your copy not only helps with business reputation but also instills trust among potential customers. Avoid making claims that are far from reality, instead stay true to what you want to portray in all your sales copy, from your site pages to your email campaigns.
This approach will bring transparency to your business and help you drive sustainable growth. There are businesses that often pretend to be something that they are not for achieving a higher goal.
This approach may work fine until your customers find out the reality. Portraying the unrealistic image of a business or product can do permanent damage to the brand identity.
Don’t be hesitant to show who you really are, and take pride in that-many end-users are turning to smaller businesses because of their commitment to rendering value and personalized customer experience.
Use Ad Extensions More Often
If you are into an online business, you may have heard of ad extensions many times. This feature is available on Bing and Adwords, which enables businesses to give real estate to the appearance of their ads.
In nutshell, it allows you to fit in more content in the ad copy. The great thing about it is that it doesn’t come with extra charges. Ad extension is a great tool to amplify the click-through rate.
Share Customer Testimonials And Trust Signal
Sharing testimonials of your previous customers can encourage new visitors to have more trust in your offerings. Testimonials work great when it comes to convincing clients about specific deals.
Testimonials often outperformed exquisite ad copies owing to the sense of trust it fosters. So ensure to include positive reviews from your legions of satisfied customers on landing pages, home pages, or places you think are worthwhile.
The same is also true for trust signals as they create a positive image of your brand among customers. By adding professional accreditations like trade license, ISO certification, etc on your pages, you can witness a considerable sale spike.
It is vital to be transparent and honest about what you offer and who you are, but there is no harm in creating a sense of urgency to encourage customers to make a prompt purchase.
Most customers positively respond to incentives that create a sense of urgency, from limited-edition products to time-based offers. While there are several ways to achieve this, some strategies may be more productive than others.
For instance, if your limited-edition products fail to attract customers, you can sync such offers with free shipping or discount to stay in the loop. The timing also plays a vital role here. Depending on how the sale is performing in real-time, you can take various measures to keep prospects under the radar.
Go For Tiered Pricing
Most customers have a low inclination toward pricy products or services no matter how good they are.
Companies use this natural behavior to strategize their sale and encourage customers to buy mid-range products. This approach is known as decoy pricing, which can be applied to online sales. By incorporating a “decoy” option in the pricing structure, you can encourage buyers to opt for a low-cost alternative so that won’t skip the deal.
Increasing online sales is not that tough if you stick to these tips. Yes! It would take more than an effort to become a number-one seller and continue to enjoy profit-churning sales figures. Considering the competition you have in your niche and the product or service you are dealing with, you need to constantly tweak your strategy to stay in the loop. With that being said, the tips above will definitely help you scale your business and let you outperform competitors in the longer run.
Also Read: How Does E-Commerce SEO Grow Your Business?